On November 7, Nissan Motor announced that the second quarter of this year (July to September), its net revenue was 2.99 trillion yen, which was lower than 3.15 trillion yen in the same period last year; operating profit was 31.9 billion days. Yuan, lower than the average market expected 65 billion yen, far lower than 208.1 billion yen in the same period last year, a year -on -year decrease of 85%; operating profit margin fell from 6.6%in the same period last year to 1.1%; net loss was 9.3 billion The yen, and the net profit of the same period last year was 190.7 billion yen.
In the first half of 2024 (April to September), Nissan’s net revenue decreased by 1.3%year -on -year to 5.98 trillion yen; operating profit fell 90.2%year -on -year to 32.908 billion yen. 5.6%fell to only 0.5%; net profit decreased by 93.5%year -on -year to 19.23 billion yen.
At present, Nissan has lowered its financial expectations of its fiscal year (April 2024 to March 2025). It is expected that the net revenue in fiscal year in 2024 has rarely increased year -on -year; at the same time, Nissan’s expected net operating profit is expected to reduce 350 billion yen to 150 billion yen.
In order to revitalize the company’s business, the plan that Nissan CEO Makoto UChida has set up plans to expand the product line of Nissan electric vehicles and establish a new partnership relationship, and strive to sell more than 1 million per year by 2027 Car. However, analysts said that Nissan’s new product line lacks highlights, and there are not enough hybrid models, which has become a problem when consumers have slowed for electric vehicles.
Macquarie Securities Korea analyst James Hong said: “It is consumers’ demand for hybrid vehicles that allow Toyota Motors and Honda Motors to maintain a strong profitability. Therefore, Nissan also needs to re -examine The electric vehicle strategy “James Hong also said that the only way to increase sales in Nissan is the price reduction.
In addition, Nissan Motor will sell nearly one -third of the shares of Mitsubishi Motor’s partner Mitsubishi Motor. At present, Nissan Motor’s shareholding on Mitsubishi Motors is slightly higher than 34%. At the same time, Nissan will sell about 10%of the shares through the Tokyo Securities Exchange, which will be about 68.6 billion yen at the end of the transaction on November 7.
Like many international old -fashioned car manufacturers, Nissan Motor is also facing difficulties in the world’s largest automotive market in China. In June this year, Nissan said that the production activities of the Changzhou plant will stop because the company’s sales in the Chinese market have fallen sharply.
Earlier this year, Nissan car reduced the output target of 2024 to 3.65 million. In the first half of 2024, Nissan’s global sales decreased by nearly 4%year -on -year to 1.6 million units. Therefore, the company may be challenged to achieve the annual output target.