Chinese automotive giant Chery Automobile has announced a major investment in promoting its Omoda and Jaecoo brands in the European market. This strategic move marks a significant expansion of Chery’s international business and underscores its commitment and ambition in the European market.
According to Chery’s statement, the company will invest hundreds of millions of euros into marketing, sales network development, and brand awareness efforts for the Omoda and Jaecoo brands. Omoda and Jaecoo represent Chery’s latest ventures in the fields of new energy and high-performance vehicles, with Omoda focusing on smart electric vehicles and Jaecoo on sporty SUVs.
Chery’s CEO, Li Ming, stated, “The European market has high standards for automotive technology and environmental regulations, and the launch of the Omoda and Jaecoo brands is our response to these market demands. We believe that this substantial promotional effort will help more European consumers recognize the innovation and value of the Chery brand.”
The Omoda brand’s electric vehicle lineup not only features breakthroughs in battery range but also incorporates the latest in smart driving technology, aiming to meet the high standards of environmental sustainability and intelligent mobility demanded by the European market. The Jaecoo brand, on the other hand, focuses on high-performance SUVs, catering to consumers’ desires for both driving pleasure and comfort.
To achieve these strategic goals, Chery will employ various marketing tactics, including brand advertising, offline experience events, and close collaboration with local automotive dealers and partners. Additionally, Chery plans to establish a number of brand experience centers in major European cities to provide more direct product experiences and customer service.
This strategy not only reflects Chery’s global automotive market positioning but also highlights its technological strength in the new energy vehicle sector and its insight into future mobility trends. In the coming months, Chery will further advance the promotion of the Omoda and Jaecoo brands in Europe, aiming to secure a place in the competitive automotive market.
Chery’s European market promotion plan is expected to bring new growth opportunities for the brand and offer European consumers more high-quality vehicle choices.