{"id":4331,"date":"2025-12-17T00:00:00","date_gmt":"2025-12-17T00:00:00","guid":{"rendered":"https:\/\/superpdr.com\/ford-announces-major-ev-strategy-shift-takes-nearly-19-5-billion-in-write-downs\/"},"modified":"2026-03-11T11:30:49","modified_gmt":"2026-03-11T03:30:49","slug":"ford-announces-major-ev-strategy-shift-takes-nearly-19-5-billion-in-write-downs","status":"publish","type":"post","link":"https:\/\/superpdr.com\/vi\/news\/ford-announces-major-ev-strategy-shift-takes-85354248.html","title":{"rendered":"Ford Announces Major EV Strategy Shift, Takes Nearly $19.5 Billion in Write-downs"},"content":{"rendered":"<article>\n<p>Ford will cancel the <strong>all-electric F-150 Lightning successor (Project T3)<\/strong>, halt its electric commercial van program, and terminate its battery joint venture with South Korea&#8217;s <strong>SK On<\/strong>.<\/p>\n<p>Going forward, the company will shift its focus toward <strong>hybrid vehicles<\/strong> and <strong>extended-range electric vehicles (EREVs)<\/strong> that use onboard engines as generators. Ford plans to maintain a product mix of roughly <strong>50% hybrid and electrified models by 2030<\/strong>.<\/p>\n<p>Additionally, part of Ford&#8217;s battery manufacturing capacity will be converted to produce <strong>energy storage systems<\/strong>, signaling diversification beyond passenger EVs.<br \/>\n<img decoding=\"async\" alt=\"news-750-490\" height=\"490\" loading=\"lazy\" src=\"https:\/\/sup.szwyxkj1.com\/wp-content\/uploads\/post-img\/p2025121711505677089.png\" style=\"float:left;margin-right:10px\" title=\"news-750-490\" width=\"750\" \/><\/p>\n<h3><strong>Impact\u00a0<\/strong><\/h3>\n<p>\ud83c\udf0d <strong>Industry Direction Shift<\/strong><br \/>\nThis move highlights a strategic retreat by traditional U.S. automakers from aggressive EV expansion, reflecting growing caution around full electrification timelines.<\/p>\n<p>\ud83d\udcc9 <strong>Market Signal<\/strong><br \/>\nSlowing EV demand, reduced policy incentives, and pricing pressure are weighing on EV sales, forcing automakers to reassess investment priorities.<\/p>\n<p>\ud83d\udd0b <strong>New Opportunities<\/strong><br \/>\nFord&#8217;s entry into the energy storage market may open new revenue streams and provide a model for legacy automakers seeking growth beyond vehicle sales.<\/p>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Ford will cancel the all-electric F-150 Lightning successor (Project T3), halt its electric commercial van program, and terminate its battery joint venture with South Korea&#8217;s SK On. Going forward, the company will shift its focus toward hybrid vehicles and extended-range electric vehicles (EREVs) that use onboard engines as generators. Ford plans to maintain a product [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newslist-136510-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/posts\/4331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/comments?post=4331"}],"version-history":[{"count":2,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/posts\/4331\/revisions"}],"predecessor-version":[{"id":8977,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/posts\/4331\/revisions\/8977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/media\/4131"}],"wp:attachment":[{"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/media?parent=4331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/categories?post=4331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/superpdr.com\/vi\/wp-json\/wp\/v2\/tags?post=4331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}