Automaker Stellantis announced today that its plant in Melfi, southern Italy, will begin production of the all-new Lancia Gamma mid-size car starting in 2026. This decision marks a significant step in revitalizing the Lancia brand and aims to re-establish its presence in the market.
The CEO of Stellantis stated, “We are confident in the future of Lancia. The Gamma mid-size car will be a key milestone for the brand. We will leverage the advanced production technology at the Melfi plant to ensure the Gamma excels in quality and performance.”
The Melfi plant is an important production base for Stellantis in Italy and has made several investments in electrification and sustainable manufacturing. The new Gamma will feature the latest electric and hybrid technologies, aligning with global environmental standards and appealing to increasingly sustainability-conscious consumers.
The Lancia brand is known for its unique design and driving pleasure, and the Gamma mid-size car is expected to inherit this tradition, combining modern technology with classic style. The company also plans to release more detailed information about the Gamma in the coming months, including model specifications, design features, and pre-sale dates.
This production decision not only helps enhance the market competitiveness of the Lancia brand but will also bring new job opportunities to the Melfi plant, further driving local economic development.